Creative Agency: SOGOOD
Creative Director: Rob Verhaart
Designer: Jaimy Hoogenhout
Project Type: Produced, Commercial Work
Client: Peeze
Location: the Netherlands
Packaging Contents: Coffee

Peeze produces premium quality coffee for the business-to-business channel. Now they are introducing a ‘BEST COLLECT” specialty range. These are single origin coffees with a limited volume. The concept is not only about the excellent taste, but moreover about the special stories behind the coffebeans. It is not a mix, but beans originating from one country, region or even only one plantation and one harvest. The local specialists know every detail of these coffees. The illustrations on the packaging are about the voyage of discovery and preparing the coffee.

What’s Unique?
In the same style a coffee set is introduced. Both are enforcing the premium position of Peeze.