Jack Daniel’s 150th Anniversary Premium Whiskey



Creative Agency: Cue
Creative Director Alan Colvin
Designers: Nick Brue, Matt Erickson
Project Type: Produced, Commercial Work
Client: Brown Forman / Jack Daniels
Location: United States
Packaging Contents: Spirits, Whisky
Packaging Substrate / Materials: Glass Bottle, Paper board box, Foil
Printing Process: Foil Stamping

The year 2016 marked 150 years of the Jack Daniel Distillery, the oldest registered distillery in the United States. To help the distillery mark this milestone, we created an identity used to host this special event and celebrate it on two special editions of Jack Daniel’s Tennessee Whiskey. The identity incorporated familiar looking elements, refined to celebrate an historic milestone. The identity was designed as a system to work in configurations appropriate for events, advertising, products and more.

As part of the celebration, we designed a bottle for a super premium Tennessee Whiskey matured in some of the most special barrel houses at The Distillery. The box cradling the bottle commemorates the history of The Distillery, and tells the story of the whiskey matured in barrel houses on Coy Hill.