Octo (Concept)

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Creative Agency: Chiapa Design
Creative Director: Rodrigo Chiaparini
Creative Assistant: Mariane Silva
Project Type: Concept
Location: São Paulo, Brazil
Packaging Contents: Premium Spiced Rum
Packaging Substrate / Materials: Glass Bottle

Octo is a Premium Spiced Rum flavored in 3 versions – Original Rum, Orange and Blueberry. Octo is a tribute to pirates stories and their adventures under the sea. The premium aspect is given by the use of colors in hot stamping. The black bottle, the photographic elements and the modern font also helps creating an astounding atmosphere of this scary place and its dark mysteries.