Designer: Ludovic Mornand
Project Type: Produced, Commercial Work
Client: Distillerie Lemercier
Packaging Contents: Pastis (Anise-flavoured spirit and apéritif)
Packaging Substrate / Materials: Paper
Printing Process: Embossing, gilding
Step into History…
Born in 1811, during Napoleon’s reign, the Distillerie Lemercier is one of the oldest family distilleries in France. Its history is closely linked to political events and the laws imposed on spirits. In this era, although Absinthe made many distilleries wealthy, it was accused of making people go mad and was the subject of heated debates, leading to it finally being banned in 1915… But a simple modification of the recipe allowed Pastis to come into being, and this is how the Distillerie Lemercier’s Pastis was marketed!
Pastis 1811 is a truly traditional Pastis, produced by the distillation and maceration of various seeds and plants (wormwood, mugwort, gentian, liquorice, star anise…). Subtly perfumed, Pastis 1811 is unique due to its freshness and sweetness. With the addition of water and a few ice cubes, you’ll be surprised by its elegance and finesse. A Pastis of exceptional quality, with smooth notes of liquorice.
This design reflects perfectly the imperial world of Napoleon’s reign.