Designer: Arkadiusz Stanikowski
Project Type: Unused Proposal
Location: Warsaw, Poland
Packaging Contents: Rice Cakes
Packaging Substrate / Materials: Foil, Cardboard
Kupiec is among the major healthy food manufacturers in Poland. They have been operating in the market since 1987. They needed to redesign their export product line for English-speaking countries.
Their rice cakes are perfect snacks, especially for people who care about their well- being and a nice silhouette. They are baked out of whole grains of brown rice and that is why they provide the same ingredients as natural rice.
Having regard to these facts:
1. the product’s competition had already good, established position in the market,
2. today colorful, over-designed packages are outshouting one another each other from the store shelves…
…I decided to use irregular shape, atypical setup and simpler design, so product can stand out from the crowd.
Rice cakes are incredibly light and crispy. They are also very natural, simple and healthy. I wanted to show all these qualities by using approach “what You see is what You get”.