Sweety (Concept)

Posted on

Derrick Lin


Designer: José Roberto Gzz
Project Type: Concept
Location: México
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper, Plastic

The sweety project is a concept developed in a workshop in Monterrey, Nuevo Leon, the main objective of the project was to create a coffee brand that could speak for itself through prevailing graphics towards an audience focused on the young people.

The factors to reflect were elegance, trust, friendship, acquisition. The economic approach is middle class within reach of the most of the young lovers of coffee and those who start in their search for that fresh taste in the morning. Sweety is a company in charge of developing fresh coffee beans with the idea of being the first brand of coffee for all young people, the idea of the logo begins with the exploration of the development of letters trying to reflect something new and fresh in the coffee brands we see these days, sweety creates a link with the young market in a simple visual message.