The Lucky Packet From Hometown

Creative Agency: One & One Design
Project Type: Produced, Commercial Work
Packaging Content: Red packet, money
Location: China

“Red Packet from Home” is a large-scale theme creative activity organized by Art Cool Special Planning Group. Thirty-four designers were invited to carry out design and creation around the country’s 34 provinces and cities.

Invited by the cool arts, in late 2016 for the home of Jilin, a red envelope design called “The Lucky Packet From Hometown” was created.

On winter mornings, we will often see this unique natural landscape, and especially in Jilin Rime most charm, magnificent picturesque. In this red packet, the same beautiful landscape is recreated using special printing effects.