Treana Blanc – Uncompromised Elegance



Creative Agency: Makers & Allies
Project Type: Produced, Commercial Work
Client: Hope Family Wines
Location: San Luis Obispo, California, USA
Packaging Contents: White Wine
Packaging Substrate / Materials: Bottle, label, cork, capsule
Printing Process: Emboss, gold foil

Michelle & Barack. Ellen & Portia. Beyoncé & Jay-Z. Lady swagger isn’t given, it’s earned. When Treana Blanc came onto the scene, we knew it would have to stand up to the already established Treana Red. A dynamic duo, Treana Blanc balances perfectly with its counterpart, yet has a signature style based on its own beautiful yet complex attributes. Using the same bottle mold as the Red, but in an eye-catching claret green, Treana Blanc gets a coordinating label featuring delicate embossing and gold foil–a more feminine take on the signature Treana Red gold filigree. The short capsule gives you a seductive peek of the custom printed cork, in order to–as all powerful women know–create interest without compromising elegance.