Creative Agency: Marks, an sgsco company
Designer: Heman Chan
Creative Director: Peter Lam
Project Type: Produced, Commercial Work
Location: Hong Kong, Taiwan
Packaging Contents: Mints
Packaging Substrate / Materials: Aluminium Tin Box
Printing Process: Flexography, Embossing
Showing its strength in design and retail, sgsco Asia Pacific, through its design company Marks, was delighted with the consecutive award of the Wrigley’s Christmas 2016 project, following a successful launch of the 2015 Christmas campaign.
The challenge of this project was embodying “Sharing the Encouragement,” while moving forward and differentiating itself from the previous year’s design. To achieve this, the creative team made use of clever illustrated characters to go with a key message like “Dream On,” “You are the Best,” “Stay True” and the like.
With eye-catching designs and uplifting messages, it’s easy to engage the consumer. This was precisely the goal according to sgsco AP Creative Director, Peter Lam.
The limited edition packaging was launched in the Hong Kong and Taiwan markets in November 2016. With Wrigley’s continued trust in sgsco AP, the aim is to strengthen the partnership by developing best practices and lean processes that will reinforce sgsco AP’s brand of creativity and innovation in packaging solutions.
The limited edition designs were precisely created to increase consumer engagement with its eye-catching designs and uplifting messages that are meant to be shared.