Designer: Zijah Jusufovic
Project Type: Produced, Commercial
Location: Bosnia & Herzegowina
Packaging Contents: Medicine
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
We redesigned packaging for ZADA dietary supplements. A dietary supplement is intended to provide nutrients that may otherwise not be consumed in sufficient quantities. Dietary supplements are not used to treat any disease. It is an addition for our daily body needs. Like a spice for food. Goal was to move away from standard sterile style of medicine packaging and make it more appealing for the customers eye. It had to transmit a warm feeling. As it is a supplement we treated the packaging also like that. Its an addition to our body which is warm and beautiful. An addition for our happiness and gift of life. The approach unifies 7 products with same colorful style but still accurate front information about their effect. Movement of colors represents that change that is happening after consuming the supplements.