Carioca Baby

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Creative Agency: Arc’s
Project Type: Produced, Commercial Work
Client: Carioca
Location: Italy
Packaging Contents: Markers
Packaging Substrate / Materials: Paper

Carioca Baby is the first Carioca Spa sub-brand, born to create products aimed at preschool children (1 – 5 years old).

The line is designed to reassure moms and “wean the mind” of children, aiming to establish itself as a product for children, dedicated to the game and learning.

The use of orange, warm and bright, as basic color, makes the texture and the pack design recognizable, identifying the joyful area of play and fun.

Finally, the graphic system is modular, scalable and lays the foundation for the creation of content exploitable on other communication media, considering the endless stories that the products can narrate.

What’s Unique?
Carioca Baby products come to life in every single pack. No more simple pencils or markers, but Valorous Markers, Fabulous Crayons, Adventurous Pencils and Cosmic Teddy Markers; real stars of great stories, ready to turn on, starting from the store shelves, the creativity of children and adults.