Derrick Lin


Designer: Evgeniy Pelin
Project Type: Produced, Commercial Work
Packaging content: LED light bulbs
Location: Russia

Geniled — is a young and ambitious company from Yekaterinburg (Russia), which develops and produces high-quality LED lamps for personal and enterprise usage.

During the development process, we realized that the inverted bulb looks like a pear. This was the main idea of the package — to show all the products in a variety of a fruits. It’s the metaphor that LED lamps are more environmentally friendly than

The idea was further developed throughout the company’s visual identity, which contributed to sales increase and strengthen Geniled brand on the Russian market.