Hidden Fortress Coffee Roasters



Designer: Matt Erickson
Project Type: Produced, Commercial Work
Client: Hidden Fortress Coffee Roasters
Location: United States
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper, Can
Printing Process: Offset, Foil Stamp

Hidden Fortress Coffee is a farm turned coffee roastery based in the hills above the Pajaro Valley in California. They promote sustainable and responsible practices, roasting 100% organic & small farm produced coffees entirely with solar powered equipment and packaging it in biodegradable bags. Nestled in the hills, Hidden Fortress micro-farm is essentially a hidden fortress. The brand took some influence from the classic Japanese film, “Hidden Fortress” from which the roastery derived its name. The coffee plant is also referenced throughout, expressing the brand’s connection with the earth and the environment. A premium and environmentally conscious product needed to be portrayed as such, so a dynamic brand was developed to accommodate a deeper meaning and spread their message on a larger scale.