Designer: Sharon Israel
Project Type: Student Project
School: Shankar College of Art, Design and Engineering
Course: Packaging Design
Tutor: Dekel Bobrov
Location: Tel-Aviv, Israel
Packaging Contents: Coffee beans, espresso capsules, cold drinks: ice coffee, decaf, caramel macchiato, ice mocha
Packaging Substrate / Materials: Paper, aluminium
Printing Process: Digital printing and foil stamping
Märet Café- 100% Ethiopian Coffee. (Märet = ground in Amharic).
A new Ethiopian coffee brand, which contains 3 types of packages.3 rounded packages, containing 250gr. of fresh exported coffee beans with different amount of caffeine. 5 canes of ice coffee (3), caramel machiatto drink and ice mocha.
All the packages are decorated by illustrations that I drew, based on old Ethiopian art and illustrations.
The Ethiopian coffee is considered good coffee, but will never be designed in a cutting edge way. My personal brief was to give the Ethiopian coffee and culture the respect it deserves, by exposing their incredible coffee ceremonies, tradition and art to the world.