#NEVERAGAIN (Student Project)



Designer: Brenna Veenstra
Project Type: Student Project
School: University of Wisconsin Stout
Course: Packaging Design
Tutor: Nagesh Shinde
Location: Menomonie, WI
Packaging Contents: Hangover Vitamins
Packaging Substrate / Materials: Plastic

Hangovers. They are bound to happen. Don’t fret, we have created a vitamin for those moments that you swear will never happen again. But we know you. You’ll be back. This blend of vitamin is the dopest vitamin you will ever pop.

Playing off the idea of drunk regrets, I used the term NEVER AGAIN as an interchangeable logo. Using the four stages of a hangover; denial, anger, depression, and finally acceptance these describe the level of hangover you are experiencing. The #1, #2, #3, and the #4 on top of the lids correlate with the level of hangover you are feeling at the time. The underside of the lid has the saying, Until Next Time. Which refers to the idea that hangovers are inevitable but we know that even though you say you’re never drinking again… You will be. The outside of the box contains the hashtag NEVERAGAIN. And the inside contains all the different favorite/worst never again moments. The bottom of the box contains the # information and how to enter to be on your very own flask, cup, pill container, or box.

Four Stages of a Hangover
Denial: Just need a glass of water
Anger: I’m so hungover. WHAT DID I DO
Depression: I’m an idiot. Someone should kill me
Acceptance: At least it’s almost happy hour

What happens in Vegas stays on Instagram. But seriously, ask a doctor before use if: a) you are being treated for a medical condition, or b) you have a condition that requires you to take prescription drugs. Keep out of reach of children.