Rubedo (Concept)

Posted on

Derrick Lin


Designer: Stefan Andries
Project Type: Concept
Location: Bucharest, Romania
Packaging Contents: Hot sauce
Packaging Substrate / Materials: Glass, Paper

Meaning ‘redness’ in Latin, Rubedo was the word adopted by alchemists to describe the fourth and final phase in their Magnum Opus and their quest of creating the Philosopher’s Stone.

What’s Unique?
The bottle used resembles the iconic bottle used by alchemists to prepare potions – the label represents the tagline used on the old bottles.