Designer: Jamal Akbarov
Project Type: Produced, Commercial Work
Client: Rio International
Location: Tashkent, Uzbekistan
Packaging Contents: Wet towels & hygiene products
Packaging Substrate / Materials: Paper
Printing Process: Flexography
My task was to make restyling existing packaging for wet towels. Old products were not recognizable. Conjuncture forced client to create strong and recognizable brand and change their products. New logo shows stylized sign of sun. Types of products were divided with different colors , which allocate it among products of competitors. We upgraded packaging and wanted to bring a feeling «purity».
Package design was created with different color – graphic concept and other visual communications which allocate new brand among competitors.