Addict (Concept)



Designer: Ning Li
Project Type: Concept
Location: New York, USA
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper

Addict is a high-class chocolate serves with four different flavors: White, Milk, Black, and Raw chocolate. The name was inspired by an addictive phenomenon. The special ingredients of chocolate make people indulge in reveries, and this phenomenon is similar to the feelings of smoking. Therefore, I created a shape that looks like a cigarette box. Empty space makes people fall into a reverie, hence, I make my packaging design looks simple, only use a solid color and simple graphic to indicate the four flavors.