Aus Heimatliebe Gutes tun Apple Juice Tender

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Creative Director & Illustrator: Nio Ni
Photographer: Yssi
Project Type: Produced, Commercial Work
Location: Hamburg, Germany
Packaging Contents: Juice
Packaging Substrate / Materials: Paper, stickers

The apples are from the region close to Hamburg – a region where 30% of all German fruits come from.The vision is to start a premium brand for all kinds of regional, organic and sustainable food and beverages. First of all the core is all about nature. A few adjectives to describe the design: pure, natural, iconic, simple, warm or hearty, honest.