CimaGoccia Chianti

Creative Agency: Kingdom & Sparrow
Project Type: Produced, Commercial Work
Client: Guy Anderson Wines
Location: UK
Packaging Contents: Wine

This CimaGoccia packaging design is inspired by the popular Chianti bottles of the 1970s. Our challenge was to capture that nostalgia but move away from the kitsch associations and create something that made an elegant statement.

We’ve bought in the Italian colours to evoke a sense of provenance and Italian lifestyle. The fonts and paper texture work in harmony with this to give the impression of a high end, Italian deli product.

The label is adorned with a gold foiled filigree to give this vintage style a premium feel. The bottle itself uses the classic straw-wrapped decoration, so once it’s drunk it’s the perfect vessel for a dinner party candle…