Derrick Lin


Creative Agency: Centerspread-Creative Advertising Agency, Pakistan
Project Type: Produced, Commercial Work
Client: Coyote Moon Coffee
Location: USA

The product is an artisan coffee blend. Therefore, designing a label that would compliment different variable blends as well as reflect the Brand’s origin was quite a challenge.

The colors were specifically chosen for definite reasons. Blue was incorporated to develop the trust element towards this product which is naturally triggered by this color. Secondly, the feel of calmness and peace which one acquires as one enjoys a good cup of coffee is reflected through the label. In order to add that touch of vibrancy to the label, red was integrated so as to break the monotony of blue and enhance the rich feel of the product.

Subtle design elements like the howling coyote and the artisan pots have complimented the design further and added to its mysterious and rich feel.

Bold fonts serve to amplify the richness of the label.