Septima Malbec Tardío

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Creative Agency: ASTOR Branding
Creative Directors: Matías Manuel Frade & Federico Poscek
Project Type: Produced, Commercial Work
Client: Codorníu Raventos – Bodega Septima
Location: Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper
Printing Process: Offset and Foil stamping

• Design a special edition wine.
• Achieve a quality image tha represents the differential, both in quality and price.
• Show the history and the process of this wine.

Late harvest wine is the representation of the work of the winemaker, his daily work and ideas, the packaging must respect these concepts. This edition has the peculiarity of not having a commercial porpouse, for which the game was open to represent the heart of the winery.

Project Development:
The main thing was to achieve a strong identity that reflects the Handmade imprint as well as the winery’s traditional valuesnot only through its textures and colors but for its printing process in the cork and its artisan intervention graph. The typographical combination (as well as their miscellany) were key in generating a strong and versatile identity.