Blur – The Limitless Collection (Student Project)

Derrick Lin


Designer: Kyshan A. Wooten
Project Type: Student Project
School: PrattMWP
Course: Visual Communication
Tutor: Cindy Koren
Location: Utica, NY
Packaging Contents: Spirits
Packaging Substrate / Materials: Glass Bottles, Black Board
Printing Process: Digital Printing

Blur, The Limitless Collection, is a liqueur line consisting of a vodka, gin, and whisky. Produced from the finest distilled components, Blur emphasizes the rush of the nightlife and living for life’s candid moments. Blur yearns to bring the standard view of spirit’s to a new level. It’s chic and modern branding solution and overall aesthetic allows consumers to venture through their night in style. Blur’s a brand that could easily partner with the leading social media platforms of today to create revolutionary advertising campaigns. To live for life’s candid moments is to live a life full of spontaneous, relentless occurrences in the midst of everyday living. This is the future of Alcohol branding.

What’s Unique?
Blur’s packaging/store instillation treatment, along with it’s branding is what sets it apart from your typical Spirits. For one, the enlarged “b” which stores a bottle and the personalized (test tube shaped) shot glasses can be used in a realm of ways. The specialized cylinder shape of Blur’s Vodka bottle also is one to note. This bottle shape not only visually appeals to consumers but is very stationary being that it can be slipped in anything. Blur was designed to push the norm of alcohol branding today and mold the relationship between your nightlife and your choice of spirit.