Confienze Bra (Student Project)

Designers: Pranjal Bag, Pratichee Acharya, Prishni Prasad
Location: Pune, India
Additional Credits: Disha Kulkarni, Radhika
Project Type: Student Project
Course: Packaging Design
School: MIT Institute of Design
Packaging Contents: Padded bra
Packaging Material: Cardboard composite

Packaging of a padded bra for ‘Confienze’ that can multiply as a storage option, increasing the shelf life of bras. In the conventional way of storing bras, molded cups are folded in half damaging the cups and subsequently reducing the shelf life of the bra. This packaging offers an ideal storage option, in which the cups are folded into one another. It also makes sure that the straps don’t get tangled and the hooks don’t damage the bra.
The Unique Points Of The Packaging: This packaging can be used as a storage by hanging one below the other in the wardrobe. It also provides an option to store bra accessories. Lid can be removed and put behind to secure various accessories.