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Creative Agency: Fabula Branding
Project Type: Produced, Commercial Work
Client: Farmin ALC
Location: Minsk, Belarus
Packaging Contents: Condoms
Packaging Substrate / Materials: Paper

Agency Fabula Branding has developed the first Belarusian trademark for INDIGO condoms by Farmin ALC. The packaging has a clean modern design with an emphasis on typography and color. A visual fragmentation of the syllables gives playfulness to the INDIGO name. The contrast and stylish gradient present the product favorably on the shelf. Clarity, orderliness in the packaging design and clear, laconic boxes showing quantity, as well as product type, help the consumer quickly navigate through all options. The visual presentation is carried out via the background color.