Modern Bean (Student Project)



Designer: Brandon Jean
Project Type: Student Project
School: PrattMWP
Course: Visual Communications II
Tutor: Cindy Koren
Location: Utica, New York
Packaging Contents: Coffee
Packaging Substrate / Materials: Aluminum, Burlap, Paper
Printing Process: Digital Printing, Screen Printing

A branding concept for coffee like you’ve never seen before.

Modern Bean is an up and coming coffee brand that specializes in “strong as shit”coffee. A purely roasted boost that’ll wake you the fuck up. with many different flavors you can enjoy “a taste you can feel”. Modern bean is for avid coffee drinkers, young adults and professionals who are looking for a new modern way to star their day. Products include coffee grinds, whole beans, cold brews, k-cups, and espresso shots.

What’s Unique?
For young adults and professionals who are tired of the same old coffee. Modern Bean offers something new, and refreshing to your typical drink. Modern Bean offers cold brews in insulated aluminum bottles to keep you refreshed all day long. Keeping true to its sleek and modern look, Modern Bean uses reusable aluminum packaging for your convenience.