The Last Aurochs For Driftwood Brewery

Creative Agency: Hired Guns Creative
Printer: Westkey
Photography: Sean Fenzl
Project Type: Produced, Commercial Work
Client: Driftwood Brewery
Location: Nanaimo, British Columbia, Canada
Packaging Contents: Beer
Packaging Substrate / Materials: Glass / vinyl
Printing Process: Flexo

For Driftwood Brewery’s new Weizenbock, we decided to illustrate an aurochs (an extinct ancestor of modern cattle), putting a spin on the traditional goat illustrations featured on most bocks, while retaining a subliminal connection to the beer style by speaking in a similar design language. We laid out the aurochs so that it’s charging across the centerline, emphasizing the main action, with the left-of-center area almost entirely taken up by the aurochs’ iconic horns. To set it all off, we used a bold orange-and-indigo colour palette, rendering in rim lighting to accentuate the silhouette’s strong S-curves and the motion of the kicked-up dust clouds.

When on the wheaten steppe we still did flock,
One flank to one, the violence to block
Of men and vying wolves, our crowns of tusk
Worn high, we then were countless. Time has passed.
The year now in its winter, day its dusk,
My fellows fallen all, I am the last.
But sure as spring returns, here’s to the last!