Trailblaze (Student Project)

Designer: Lydia Bedford
Project Type: Student Project
School: University of Leeds
Course: Graphic and Communication Design
Location: Leeds, UK
Packaging Contents: Edible Insects
Packaging Substrate / Materials: Polypropylene
Printing Process: Digital Printing

Eating insects are much kinder to the environment than many alternatives, and they are already enjoyed in the diets of countries all around the world. Yet us Brit’s don’t currently consider them as a viable cuisine.

Trailblaze is out to entice young thrill seekers who love to travel, explore, and above all else: try new things. Be it jumping out of an airplane, climbing Kilimanjaro, or eating creepy crawlies…

The packaging for the edible insects mimics the aesthetic of a postcard with the hope to take your taste buds to some place new.

What’s Unique?
Taking design cues from postcards and postage, setting it apart from other snacking alternatives.