Babushka (Concept)

Derrick Lin


Creative Agency: Wunderbar!
Project Type: Concept
Location: Moscow, Russia
Packaging Contents: Food, Pickles
Packaging Substrate / Materials: Doypack

The future of pickles from granny.
Everybody loves pickles. And nobody does better pickles than your granny. Because she knows the secret ingredient – love. The only problem is that usually she packs her “love” in very inconvenient huge and heavy glass jars. Meet Babushka with the new look at pickles packaging! Babushka is an easy but also very familiar way you can enjoy pickled tomatoes and cucumbers. Babushka – where tradions meet the future.