Creative Agency: Chaminé Design e Gestão de Marcas
Project Type: Produced, Commercial Work
Client: Giulietta Cafés
Location: Chapecó, Brazil
Packaging Contents: Specialty Grade Coffee
Packaging Substrate / Materials: Aluminium Cans
Printing Process: Digital Printing
Giulietta Cafés is a local brand from Chapecó, West of Santa Catarina in South of Brazil. As a coffee roaster focused on specialty grade coffee, they invited Chaminé to a immersive rebranding process and packaging redesign. All the work was inspired by a simple but authentic propose: provide people good and special moments through rare coffees.
In our early studies we realized that most of brand in Brazilian segment follows the same visual approach: cup of coffee pictures or kraft and wood textures.
Our propose was creating a new language and personality to Giulietta. For this, we developed a modern graphic style, creating a visual pattern more attractive and able to
differentiate the brand from any other market player. For the packaging material, instead of paper boxes we used aluminum cans, which provides a better conservation to the product and possibilities to reuse the collectibles cans.
The project has involved brand portfolio strategy, naming generation and packaging development.
Unique cans format and visual approach to the brand segment.
A packaging patter that allows brand to launch new products maintaining its personality.