KIN—BAKU (Student Project)



Designer: Woojin Chung
Project Type: Student Project
School: School of Visual Arts
Course: Type Design
Tutor: Scott Buschkuhl
Location: New York, USA
Packaging Contents: Bondage Tools
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

An identity and package design of KIN—BAKU, a brand specialized in bondage tools. The name KIN—BAKU came from a Japanese word ‘Kinbaku’ which literally means the beauty of binding. To alleviate the pleasing experience of bondage, simple and bold typography and photography were used.