Designer: Nano Alfonsín
Project Type: Concept
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Offset
This is an age in which wine labels are at the peak of design, all of them seek to tell a story or to be the more embellished one and stand out from the rest. This fact often gains such notable prominence that wine, the important matter, is forgotten.
The minimalist project was conceived from a need to represent wine clearly and purely, without decorative elements, but in the simplest and most meaningful way. Setting the label in its corresponding place, product tag, leaving all the charm for the content of the bottle, (that) is what truly matters.
Through this conceptual project, I seek to develop awareness of wine labels and packaging in general. How far does design take the lead over the product and relegates it to the background? Do our customers seek to sell design or sell the actual product?
It’s a conceptual project that seeks to demonstrate the communication power of design in the purest way possible.