Tenuta De Marcellis – EVO Oil Labels

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Designer: Fabrizio Bosica and Ioselito Iezzoni
Project Type: Produced, Commercial Work
Client: Tenuta De Marcellis
Location: Atri, Italy
Packaging Contents: Olive Oil
Packaging Substrate / Materials: Natural touch paper on dark glass
Printing Process: Offset printing and glossy UV layer

Tenuta De Marcellis, the customer, asked: “I’m going to produce a premium olive oil from choosen fruits and by the best production methods. I need to express quality but also bump up from the other labels”. According to customer’s needs, the label design moved into a minimalistic approach joining elemental geometric elements (circles/drops) and iconism. The goal is to immediately communicate what you are looking for, standing out from the rest and caring to be elegant and minimal. Serious but not too much.