Creative Agency: Hoora Design
Project Type: Produced, Commercial Work
Location: Chiayi, Taiwan
Packaging Contents: Tea
Packaging Substrate / Materials: Paper
Printing Process: Lithographic printing
Alisan is located at southern part of Taiwan. A must-visit attraction in Taiwan. The sea of clouds and beautiful scenery make people feel like in a wonderland. The design principles for the [Twilight Alisan High Mountain Tea] are based on the different visual scenery in every season. Besides the visual images, the designer add [Tea Zen] ambiance to the product design.
Spring tea is named [Yu Xin Zhai] which means tasting tea with clear minds and refresh the inner spirit. Winter tea is named [Zuo Wang Xiang] which means when tasting tea, do a spiritual communication and find the original intention for doing everything.
For tea lovers, with those two tea can have mind refreshment and feel peaceful. Like [Twilight], like Zen, no complicated feelings, only the truthful inner mind.