Creative Agency: Eme Design Studio
Art Director: Joel Martinez
Designers: Pauline Mateos, Andrea Portillo
Project Type: Produced, Commercial Work
Client: Curadero
Location: San Diego, CA
Packaging Contents: Deck of cards, salsa
Packaging Substrate / Materials: Glass, carboard
Printing Process: Digital printing, foil

Inspired by the mystical world of Mexican healers, Curadero brings you an authentic experience like no other. Located inside the Palomar hotel in San Diego California, Curadero brings together the traditional with the modern. The magical illustrations, trancelike patterns, and vibrant colors, captures both the heart of Mexico while inviting you to the mystical realm of the curandero. The brand captures the essence of the Mexican healers while easing your senses through it’s clever and loose visual elements. Curadero might not heal your soul, but it will definitely heal your hunger, hangover or stress.

What’s Unique?
Beautiful typography that stands out with the gold foil. Very strong concept reflected on the illustrations and design.