Designer: Roee Ovaida
Project Type: Student Project
School: Bezalel Academy of Art and Design
Course: Package Design
Tutor: Aldai Stock
Packaging Contents: Playing Cards, Playing Bags, Ping Pong Ball, Dice, Shot Glasses, Game Mat
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Digital Inkjet Printing
Drinkit – The Ultimate Drinking Kit, is a special box package that includes game items that can turn any party with friends into an unforgettable night. The package opens on both sides; on the lower side you’ll find the special designed game mat, where the glasses and playing cards can be placed. On the top of the box you’ll find the shot glasses with the unique skulls of Drinkit on its’ bottom, a Ping Pong ball designed as an eye, game dice, a unique playing card package and a pack of game bags (both for certain games and also for friends who drank a little too much).
The design, featuring glamorous neon elements, is inspired by the Mexican Dia de los Muertos (Day of the Dead) and each object inside the box designed with a special reference to itself – the glasses accompanied by a skull wrapped in liquid droplets, the cards are decorated with diamonds/clubs/hearts/spades elements, the paper bags are accompanied by icons of bags and the central eye catching skull is there to hint about what the night will hold…
In addition, the box comes with a unique two-sides card, displaying the content of the box in one side and an inspiration board for dozens of games that can be played with the content of the box in the other side of it.
One of the special things about this package, is that the objects have been specially adapted so that they can exchange places with each other. The cups are identical in its’ diameter to the Ping Pong ball so that each one can be positioned according to desire at same moment. The card pack contains a hidden booster that balances the standard-sized cards with the size of the paper bags – this way, you can use any cards you want without mix up the sizes inside the package.
Another special thing in the case, is the special digital inkjet form of a special color profile that makes the pinkish and the blueish colors in the package glow.