LARSEN – Tribute To Jens Reidar 90th Anniversary

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Creative Agency: LINEA – The Spirit Valley Designers
Project Type: Produced, Commercial Work
Client: MAISON LARSEN
Location: Cognac, France

To celebrate its 90th anniversary, Maison Larsen is editing a unique bottle simply called “TRIBUTE TO JENS REIDAR”. The creative reflexion has been led by LINEA – the packaging design agency from the Spirits Valley. As for the technical work on the bottle, it has been carried out by the Polish experts DEKORGLASS. The commemorative edition is a special tribute to LARSEN history and more particularly to its founder Jens Reidar LARSEN. It has drawn its inspiration from the very first editions of the cognac company. The bottle takes up all the codes of the very first bottles while revisiting it with modern techniques. It has all the features of an upmarket “cognaçaise” with an added imposing glass foot. The whole bottle is decorated with a deep blue coating which is then metalized with a glossy finishing touch. In the front, the traditional paper label gives way to an empty space (in the coating) that lets us have a glimpse on the golden reflections of this anniversary Cognac. The information has been reinterpreted in serigraphy. With this creation, LINEA agency gives a new direction to Maison LARSEN while asserting its innovative ambitions and its contemporary view.