Mustélidée Jewelry (Concept)

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Derrick Lin


Creative Agency: Thony-Xander
Project Type: Concept
Location: Paris, France
Packaging Contents: Jewelry
Packaging Substrate / Materials: Paper – G.F SMITH – Colorplan Candy Pink
Printing Process: Gold foil stamping
Printer: Spind

Mustelidae: (Latin mustela) – Surname of small carnivorous mammals, low on legs, With long tails such as otters.

Mustelidée is a jewelry brand made in France. Otters pattern create symbols related to jewelry and draw a parallel with the name and the donation to the International Otter Survival Fund made by the brand for every jewel sold.

What’s Unique?
The packaging opens with a pop-up effect to highlight the jewel. At the opening we discover a world of golden otters swimming in a transparent paper.