Ode Brewing (Concept)

Derrick Lin


Creative Agency: Eme Design Studio
Art Director/Designer: Joel Martínez
Project Type: Concept
Location: El Paso, TX
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium, paper

An ode to El Paso. The challenge was to match the industrial and rustic feel of the place to the design of the cans. Using textures, colors and exposing the beer, we were able to transmit the atmosphere and concept of the place.

It is the transparency of the locals that makes El Paso great. The can design’s transparency is an Ode to El Paso as well, just like the brewery and eatery.