CJ Cultural Foundation Promotional Packaging


Creative Agency: minimalist
Project Type: Produced, Commercial Work
Client: CJ Cultural Foundation
Location: Seoul, Korea
Packaging Contents: Bluetooth Speaker, Pencil, Notepad
Packaging Substrate / Materials: Paper
Printing Process: Offset Printing

CJ started social contribution activities in the early 1990s and has been supporting the culture and art ever since. CJ Cultural Foundation has been founded in 2006 in order to promote and deliver its message more actively. Celebrating the 10th Anniversary of CJ Cultural Foundation, minimalist has expanded its original identity into promotional packaging.

The packaging consists of a Bluetooth speaker, pencils/pencil case and attachable cube memo pad. Each item represents the supporting business within the foundation with short descriptions of who they are, how they work.