Edradour (Concept)

Art director & Graphic designer: Alexandre Arzuman
Product designer: Andy Migevant
Graphic designer: Marion Réau
Film director: Clément Arzuman
Project Type: Concept
Location: Paris, France
Packaging Contents: Bottle of Single highland malt
Packaging Substrate / Materials: Glass bottle, 3d printing, paper,
Printing Process: Letterpress (copper printing + black + debossing)

For the 60th anniversary of La Maison du Whisky (Expert in whisky since 1956), we imagined the design of a new concept bottle of Edradour single highland malt.

The smallest distillery of Scotland has already made some collaborations with LMDW. The product designer Andy Migevant and I Alexandre Arzuman focused on a brand new concept that could improved the elegance and strength of the whisky bottle by making it not only as a bottle, but also as a trophy, as a product of exception.

Therefor we have designed a label in 2 parts : the biggest part always stays the same, but the smallest part (the circle) can be changed according the event or the whisky contained in the bottle.

3 circles have been created for the occasion :
– 60th anniversary bottling
– 12 years old
– 18 years old

The bottle, glasses and labels have been completely created. No 3D rendering have been used for those pictures below. The labels are made with black pantone, copper hot stamping and invisible debossing. Some parts of the bottle are painted with copper painting.