Creative Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Art Director: Antonio Rivera
Creative Director: Kevin Reeves
Project Type: Commercial Work
Client: Grand Napa Vineyards
Location: Napa, CA USA
Packaging Contents: Wine
Packaging Substrate / Materials: Glass/Paper
Printing Process: Offset pressure sensitive
Grand Napa Vineyards came to CF Napa with the opportunity to launch a premium red wine into their portfolio. The design for this brand was inspired by the idea that great wines are inspired and improved by the lineage of great winemakers and wine that preceded them. The artistry of winemaking of each new vintage is the culmination of learning and technique learned through the years. The design makes use of a historical “family tree” of exceptional winemakers and those who proceeded and thus contributed to this exceptional wine.
The touch of a fine wine’s packaging can often make the difference in purchasing decisions. For Heir Apparent, we leveraged sculptural embossing throughout the hand-drawn label to imbue this critical sensory impression.