Laid Back – Cannabis Based Chocolate (Concept)

Derrick Lin


Designer: Brett Hileman
Project Type: Concept
Location: Austin, USA

Concept work. Branding and packaging design for a cannabis based edible product with the intention of making an approachable product in the field. Using hand drawn elements and a clean overall designs I tried to make a package that looks non-threatening but also respectable. The marijuana business is going through a revolution it is time that the branding catch up.

What’s Unique?
Rethinking edible cannabis branding approach. The primary goal being to take the fear out of buying a product intended for relaxation. The primary mission of the branding was to target recreational users looking to simply achieve a relaxed sleep ready state of mind. The approach was to use subtle graphic elements with enough playfulness to make it approachable, but still maintain a professional appeal.