Designer: Nilanjan Chakravarty, Ankita Deb, Tarun Thomas
Project Type: Student Project
School: MIT Institute of Design
Course: Post Graduate in Graphic Design
Tutor: Prof. Utkarsha Malkar
Location: Pune, India
Packaging Contents: Sanitary Pads
Packaging Substrate / Materials: Paper
Printing Process: Offset Printing
To redesign the existing packaging of whisper sanitary napkins for traveling purposes.
The current packaging of whisper sanitary napkins has an inconvenience while trying to unpack it as the material used is flexible and does not tear open easily. Once the package is opened and a pad is removed, it cannot be closed again and as a result all the napkins are left loose.
As a matter of consciousness woman tend to keep the package at a place where no one would see it. The present graphics of the package is very loud with overused pictures of pads. With an understanding of all these problems there was a need to develop a packaging solution in which it can be reused and carried out without being conscious about people knowing about it.
Firstly the new design replaces plastic with bio – degradable paper.The pack is designed with better ergonomics when it comes to hand holding.The pack is specially designed keeping in mind increasing number young girls and working women who travels very frequently because even after the seal is broken for the first time the box helps to keep the pads intact and safe inside it.The unique low poly style graphics is made keeping the word “travel + young” in mind and to subtle the loud branding we usually get to see in regular packs.We designed two versions “All day long” and “All night long” which comes along with different pad sizes L and XL respectively.