Gordon & MacPhail’s Linkwood Scotch Whiskey (Student Project)

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Designer: Patricia Catangui
Project Type: Student Project
School: Academy of Art University
Course: Packaging 4
Tutor: Thomas McNulty
Location: San Francisco
Packaging Contents: Spirit
Packaging Substrate / Materials: Glass Bottle
Printing Process: Inkjet Printing, Foil Rubdowns

Objective: Decipher an existing spirit brand and construct an evolutionary and revolutionary design adaptation.

Approach: To match the distillery’s depth of expertise and knowledge, and lengthy experience in the whiskey business, layers of character, history, and intensity have been deepened to give the Linkwood label the same scope as their mastery. Similarly, in anticipation of the distillery’s 200th Anniversary, an auction item was made for the revolutionary design in celebration of Linkwood Distillery’s success over the years.