Designer: Stefan Andries
Project Type: Produced, Commercial Work
Client: Wicked Barrel Brewery
Location: Bicaz, Romania
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Jaw Drop is a brand new IPA made by Wicked Barrel Brewery – as the name says it, your jaws will drop because of the hoppiness & flavour of this beer! Jaw Drop is available to buy online and in various pubs in cities throughout Romania (Bucharest, Iasi, Timisoara, Cluj and of course the hometown of Bicaz).
Having previously designed the Wicked Barrel logo & identity, I wanted to design something that would stand out but without overpowering the logo.
When the reversed jaw dropping faces idea came to me I focused on creating simplified features of the faces that could work both ways – the teeth act as hair for the opposite face or the eyebrows that act as dark circles under the opposite eyes.