Creative Direction: Paal Myhre / Rita Monteiro (Wine & Shine)
Packaging Design: Myhre Design
Concept / Copywriting: Tinta Amarela
Wine Photography: Jorge Figanier Castro
Project Type: Produced, Commercial Work
Client: Venâncio da Costa Lima
Location: Lisbon, Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, paper, metal capsule, cork, cardboard
Printing Process: Printing, Foil stamping
Venancio da Costa Lima family challenged the Wine & Shine team to design the packaging for their exclusive Reserva Moscatel de Setúbal 5 years, a famous Portuguese muscat fortified wine, to be savoured as gourmet appetizer or as a dessert wine. One of the oldest and most awarded winemakers of the Setubal Península appellation, they had the objective of creating a premium exclusive brand to be sold at Sonae supermarkets.
Venancio da Costa Lima Reserva da Família’s packaging design was inspired by an old family photograph. Everything, from the delicate style of the label to the message in the gift box, celebrates the union of this family, dating back to 1914. And expresses the special character of this famous golden Muscat wine.