Standup packaging design for our newest product, Pro Popped. Pro Popped is high protein kettle corn which will come in 4 flavors.
For the look of the design I described to our designer, Tomasso, that we wanted something modern/clean/natural, but also be bold enough to showcase the added protein to the product. The use of projected fonts on the words Pro Popped, the white crisp background & lightly shaded bursting beams, the scattered popped popcorn throughout the bag, and the 20g of Protein per bag call to action truly tell the story of the product perfectly. We are very happy with this design and will use this style across all our other products in the coming future.
What makes our packaging design unique is that it combines a natural and bold look perfectly. Our slogan is “Where protein meets Nature” and by that we use all natural ingredients all while adding whey protein isolate to all our products. The design clearly shows exactly what our product is.