Thirst Craft

93 W George St, Glasgow G2 1PB, UK

Creative Agency: Thirst Craft
Project Type: Commercial Work
Client: Yeastie Boys
Location: United Kingdom, New Zealand
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium

Yeastie Boys have joined forces once again with Thirst Craft to design their latest creation, Inari Bīru (in case you’re not fluent, that’s Japanese for ‘Rice Beer’).

Made using high grade Koshihikari rice, this extra pale golden ale was designed to compliment Japanese food and needed a strong design to match this strong proposition.

Inspired by minimalist Japanese design and a classic red, white and black colour palette, Thirst Craft created a strikingly simple pack.

To add balance and energy, paintbrushes were picked up in a hasty homage to shodō, traditional Japanese calligraphy. A lot of experimenting with very viscous ink led to loose, textured characters disrupting the pristine lay out with their vertical placement.

The result? A modern take on Japanese design for a modern take on Japanese rice beer. Oishī.