The packaging of the cooked popcorn is usually in a cuboid, protecting the popcorn. This packaging makes it hard for more than one person to eat at the same time, since the left over popcorn is deep inside the cuboid.
The age group of 5 – 10 years was taken as our major target audience. To make the packaging interesting, a character was made which would attract the kids. This concept of the box opening like a popcorn tub would also teach the children sharing.