The Arctic Pops (Student project)

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Designers:​ Tanvi Kulkarni, Tanvi Jain​
Photography : Siddharth Kapoor​
Location:​ Pune, India​
Project Type: Student Project
Packaging Contents:​ Popcorn​
Packaging Substrate / Materials:​ Cardboard

The packaging of the cooked popcorn is usually in a cuboid, protecting the popcorn. This packaging makes it hard for​ more than one pe​rson to eat at the same time, since the left over popcorn is deep inside the cuboid.​

The age group of 5 – 10 years was taken as our major target audience. To make the packaging interesting, a character was made which would attract the kids. This concept of the box opening like a popcorn tub would also teach the children sharing.